I don’t speak Portuguese, so I don’t know what this song is actually about; I have no idea what genre this is coming out of or what practices characterize said genre; and the video generally holds to the disproportionate-sexual-objectification-of-women trend that has been typical of music videos for decades.
Might the thing where the men pull up their shirts to bare their stomachs and chests while dancing be an early step in the equal-sexualization-of-genders thing I’ve long hoped for?
I don’t have a problem with people being sexualized. I do have problems with people being objectified, that is, portrayed as things instead of individuals. I also have problems with almost anything that is gender-disproportionate. In mainstream—and many non-mainstream—forms of music, disproportionate sexual objectification of women has been the norm for a long, long time, and that shit ain’t right. I have no interest in removing sexuality from entertainment or from public view—hell no—but I have a very strong interest in removing oppression from sexuality. As such, I always hope for more sexualization of men and less objectification of women when I see music videos, live shows, photoshoots, et cetera. (Because a visual landscape where men are, in the vast majority of cases, sexually-interested but non-sexualized viewers with whom the audience is expected to identify—which is to say that the audience the work is produced for is expected to be male and/or see the men’s point of view as the important one—and for whom sexually-objectified women perform is a pretty fucking oppressive visual landscape indeed.)
Usually, my hopes are not fulfilled. And even in this video, like I said, there’s massive disproportionality of sexualization, and the men are mostly framed as the emcee’s peers, while the women seem to be framed as performing, almost inevitably, for the men’s benefit (we see the women walking up to the men, we cut to the emcee rapping, and we cut back to the women dancing in front of the men while the men sit on the steps and watch), so don’t think that I’m saying this video gets it right; it doesn’t. But if the naked torsos of dancing men are becoming a norm in music videos, perhaps a step has been taken in the right direction.
MC 2K, Ziguiriguidum.